NLC has spent decades developing professional relationships with journalists – from The New York Times to TV producers, influential bloggers and everyone in between. When matching those relationships with our clients’ needs, we can garner impactful press coverage on a regional, national and international level.

NLC is known for navigating City, State and local government and can provide invaluable help by assessing the political landscape, coordinating outreach to key officials and decision-makers, cultivating community support, providing representation at the state and local levels of government and executing three-dimensional, issue-oriented publicity and advocacy campaigns.

NLC is uniquely positioned to advise and assist in evaluating new opportunities, and creating integrated marketing campaigns, promotions and brand building. Combining public relations and government affairs gives a powerful one-two punch to identify strategic partnerships, expand in new markets and create a positive image.

NLC is known for their unmatched experience working with New York City’s network of Business Improvement Districts (BIDs). Our new division – NLC BID – focuses specifically on these unique needs. NLC provides expert guidance on press, crisis, government and community relations, as well as BID formation and expansion.

In tandem with world-class event producers, NLC has hosted hundreds of media events within any budget and have worked with international corporations to local not-for-profits on successful launches, annual events, conferences, fundraisers and more.

Tourism and hospitality is one of our niche specialties. Working closely with our clients, NLC creates tailored messages and promotes each brand to consumer and travel trade press. Familiarization tours lead to wide-ranging media exposure for a destination, venue or annual event.

NLC helps to manage trade associations and membership organizations. Our team has vast experience in coalition building and overseeing the formation and administration of both new and established entities – managing everything from board of directors development and engagement, to legal, accounting and compliance, while providing a unified voice for industries and communities.

NLC works hard and plays hard – connecting clients with the top sports reporters in New York City and around the the U.S., laying lasting foundations that give back in press coverage that also reaches international audiences. We work across all arenas, identifying compelling stories and focusing on the dedication to the game.